Primitive capitalism may have promoted a view of power dynamics where the objective of the organisation was to corner and dominate the market in order to charge premium prices and maximize profits. In this view, customer education was a negative – an ignorant, dependent customer made it easier to extract a profit. Continue reading →

Defining strategy
 
Many knowledgeable in the world of business strategy would sum it up to be all about winning, or achieving desired objectives. Strategy originates from the Greek word ‘strategos’, a military term referring to the art of the ‘general’ (or military leader). In modern times the metaphor for business strategy is less about war and more about the game of sports. So a modern-day description of strategy could be that it concerns how we go about ‘winning the game’, or making the right choices, given limited resources, in any operating environment where we choose to compete. Inherent in this definition is a process of prioritising and focus. Continue reading →