We have over fifteen years of experience in market research, engaging in customer perception surveys, customer satisfaction surveys, tracking surveys and dipstick studies to understand customer sentiment. Our approach is integrative. We like to understand the strategy and rationale of the organisation, in order to be better able to derive strategic insights and be better positioned to assist our clients with their strategic decision-making about customers and value propositions.

IC Growth Group has been leading competitive intelligence research in the banking industry through its Bankmonitor product (www.bankmonitor.co.za) since 1999. We have provided competitive intelligence research research to all the major banks and insurance companies, most niche players in financial services, as well as to fiduciary institutions such as the Competition Commission.

We understand how to research the market with a multi-faceted approach: through surveys, desk-research, internal intelligence and our unique approach using strategy tools. We can build decision-making dash-boards and assist organisations with their competitive positioning.